Tension: During quarantine, cottage cheese saw a massive spike in purchases leading Breakstone’s to have a few extra advertising dollars in 2020. Over the course of a week, we were tasked with creating a robust social plan with no budget, no time and one brand asset- a spoon.

Solution: Breakstones has been honing their craft for over 130 years hand cutting and triple churning their curds. As far as cottage cheese goes, this is the crème de la crème. Complacency with any old dairy product is the enemy. You deserve the best, and if you want the best you must go to the experts for it.

SPEC Print:

Social:

CD: Kurt Lenard

CW: Jody Bufkin