Tension: Coca-Cola was launching a brand new category — think Pedialyte for people on the go. Our target audience was Millennials and Gen Zers who take life by the horns, never miss an event, pack their schedules tight and run themselves ragged.

Solution: With Flashlyte, you can Hack the Crash and hit the ground running again with hydration at the cellular level. Our ragged-run audience responded — we got 160 million social impressions.

GCD: Caio Batista

GCD: Andre Santa Cruz

CW: Olivia Oroput

Production: LANDIA

Directors: Nicotine